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Home Regulation

Brand Revamp Ignites Strategic Acceleration

June 20, 2025
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Brand Revamp Ignites Strategic Acceleration
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[PRESS RELEASE – Panama City, Panama, June 20th, 2025]

Gate, a global leader in cryptocurrency trading, has released its May 2025 Transparency Report, highlighting major business milestones and continued strategic acceleration. Amid a recovering market and improving regulation, Gate recorded new highs in trading volume, user activity, compliance progress, and ecosystem expansion.

Trading Volume and User Base Hit New Milestones

In May, Gate saw significant year-over-year growth in both spot and futures trading. Futures emerged as a primary driver of trading volume, with Gate now ranking second globally by 24-hour spot trading volume. The platform’s user base surpassed 27 million, reflecting rising brand recognition.

Gate Earn now supports nearly 1,000 digital assets with $2 billion assets under management, while Dual Investment covers 60 tokens and remains a popular choice for structured returns. This month, Gate was honored as “Best Crypto Exchange 2025” by Entrepreneur Middle East, citing excellence in user protection and operational performance.

Global Brand Revamp: New Domain Gate.com and New Logo Launched

On May 19, Gate officially launched its new domain, Gate.com, alongside a refreshed logo, streamlining its global brand presence and reinforcing its ambition to become the “Next-Generation Crypto Exchange.” The update unifies its visual identity across all entities, including licensed operations in Japan, Dubai, and Europe, while enhancing user trust worldwide.

Product Ecosystem Expansion Drives Growth in User Engagement and Assets

Product innovation remained strong throughout May. Launchpad’s PFVS sale was oversubscribed by 93,800%, raising $656M from over 35,000 users. Gate Alpha launched hundreds of trending meme projects, distributed $1M+ in airdrops, and generated billions in volume. Launchpool introduced 20 new projects, with $3M+ in rewards and APRs exceeding 1,000%. HODLer Airdrop ran nearly 30 campaigns, distributed $800K+, and logged $38M+ in staking volume. CandyDrop drew 500,000+ participants, with rewards totaling nearly 3M USDT.

Accelerating Asset Transparency and Compliance Leadership

Gate’s reserve assets reached $10.865 billion, with a 128.57% reserve ratio, well above the industry’s 100% benchmark. BTC reserves remained strong with 137.69% coverage.

On the compliance front, Gate Technology FZE, a part of Gate, has obtained a VASP License under the regulation and supervision of VARA in Dubai to provide exchange services and is permitted to serve institutional investors, qualified investors, and retail investors. This milestone marks another significant step forward in Gate’s global compliance strategy.

Expanding Web3 Culture with Brand Campaigns and Global Events

May saw heightened global outreach through strategic campaigns: Gate’s 12th Anniversary Celebration concluded in Dubai with CEO Dr. Han unveiling a bold vision for the next decade. At SPORT3 Dubai 2025, Gate bridged sports and Web3. The platform celebrated Bitcoin Pizza Day with personalized deliveries for users and partners. Gate engaged global fans via Red Bull Racing sponsorship at the Monaco GP, where its NFT drop exceeded 1 million mints, with 200,000+ participants. Inter‘s goalkeeper Yann Sommer joined as a “Gate Friend”, reinforcing the brand’s focus on asset security.

Promoting Education, Research, and Social Responsibility

Gate Learn released user-friendly content on DeFi, RWA, and AI, while Gate Research offered in-depth market reports and trend analysis. Gate Charity partnered with Forum Animal in Brazil to support sustainable causes, continuing its tradition of social impact.

A New Chapter Begins, Advancing Toward Industry Leadership

May 2025 marks a turning point as Gate aligns rapid growth with a clearer brand identity and deeper integration across product, compliance, and community. Looking beyond its 12-year milestone, Gate remains committed to innovation, transparency, and user-first development, unlocking a more open, secure, and sustainable Web3 future.

About Gate

Gate, founded in 2013 by Dr. Han, is one of the world’s earliest cryptocurrency exchanges. The platform serves over 27 million users with 3,600+ digital assets and pioneered the industry’s first 100% proof-of-reserves. Beyond core trading services, Gate’s ecosystem includes Gate Wallet, Gate Ventures, and other innovative solutions, while its global partnerships extend to top-tier sports brands like Oracle Red Bull Racing in F1 and Inter.

For more information, users can visit: Website | X | Telegram | LinkedIn | Instagram | YouTube

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